Ongoing global economic crisis. People practice it by buying ethically made products that support small-scale manufacturers or local.
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Ethical consumerism alternatively called ethical consumption ethical purchasing moral purchasing ethical sourcing or ethical shopping and also associated with sustainable and green consumerism is a type of consumer activism based on the concept of dollar voting.
. Local products as alternatives to its brands. Competitive market where the other global giants like PG and Nestle in addition to a host of local players challenge its dominance in the Trillion Dollar FMCG Fast Moving Consumer Goods space. The threats in the SWOT Analysis of Unilever are as mentioned.
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